The risk of that is a lot smaller. We held back on advertising until we wrap up our current cases, and I approached our current clients. There shouldn't be word of mouth yet. It might delay our grand opening a little, but that's okay. This should have our attention. We're lucky with our timing. If this happened a month later, it would have been a lot harder to convince them.

They'll be at their most confident, too. This isn't a new church, but they're finally gaining traction. We can ride that high. I'll be able to convince them I'm curious enough and between the two of them, we can make them decide we're worthy targets. The most important part of the act is to make sure I'm not too eager and you're not too against the idea. It won't work if I come off as disingenuous or if you come off as unmovable.